Can I Invest in Snapback Sports?

$1,000,000 in Rev in 2024

We just crossed $1,000,000 in revenue for 2024 and are pacing towards $1.7M by year end. Our revenue goal is $2,500,000 in 2025. 2024 will see 50% growth YOY in revenue and the hope is that 2025 will be similar.

We’ve added 6 employees to the Snapback Fam since I last wrote here. We’re now 12 strong. Head of Operations, Video Editor, Head of Betting, Social Media Manager and 2 new talents (Cone & Timmy K)

We’ve inked a deal with SeatClub, a ticket marketplace that is going to disrupt the industry. You pay an annual membership ($99 or $79 with code Snapback) and then you don’t pay fees on tickets for the next 365 days. I’m such a big believer that we are also investing in the business.

We’ll be launching a podcast with Colt McCoy in collaboration with Underdog (our favorite people). This is newsletter exclusive info - not yet announced publicly yet. Quick note here: I watched VY run for the roses in ‘05, Colt was the guy I watched for 4 years after that and made me fall in love with UT. Pretty wild full circle moment here but I digress.

All this amazing news and of course there’s sooo many challenges along the way but there’s now one clear vision for Snapback Sports…

Snapback Experiences

If you follow me or Snapback Sports, you know we are always on the road (apologies to my wife). The past 10 months since we reset our YT channel has really helped define the vision of Snapback Sports. We are searching for the best sports experience in the world, creating awesome content showcasing it and then…

The product at the end of the road is a Snapback Experiences Product where you can book your travel, tickets, dinner reservations, buy your favorite team’s merch, bet on the games all through one place and based on our recommendation + recommendations of the Snapback Fam. Think Expedia for Sports.

The product would take affiliate fees from these providers. We can upsell customers with guides unique to them. We can partner with teams and white-label their flow for their biggest fans. There’s unlimited potential in pairing content + experiences. We’ve been building trust over the last 7 years and we will continue to do so. Think Dave Portnoy and Pizza. That’s why we take our rankings so seriously.

Can I invest in Snapback Sports?

That revenue # mentioned above is not all profit but I’ve run Snapback profitable since I started the Snapchat account in 2017 and the business in 2021.

Everyone always asks that question: Can I invest in Snapback Sports?

Because we’ve always ran profitable, I’ve never raised $. Just keep investing profits back into the company.

But for the first time we may need to raise $. That time isn’t now but there may come a time when devs and developing tech is expensive and we may need some additional cash. That may be in a few years. We need to continue banking great content, building trust with our audience and growing.

When that time comes, you all will know. You don’t need to do anything besides being subscribed here to this newsletter. If you have additional interest, feel free to reply to this email.

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YouTube Success

We are quickly approaching the 1 year mark from when I made the decision to delete our old YT channel with 600K subscribers and start from scratch.

Its’ success is what gives me the confidence that we can make the above happen.

300K views and counting on our NFL in Brazil video. Quickly approaching 25K subscribers. We made a huge bet on YouTube in 2024 and it is nice to see it finally paying off.

Talk soon,

JS