The Biggest Moment in Company History Just Happened

The biggest moment in company history just happened but it may seem like nothing…let me explain

This will be a short newsletter but as I wrote in our company slack, we will remember this forever.

Wisconsin Badgers

On Thanksgiving eve I got sent a text.

“Got the Athletic Department promo”

If you live under a rock, maybe you don’t know that our company mission is to find the best sports experience in the world. This football season, we’re on a road trip called Snapback Saturdays, specifically looking for the best College Football Experience.

A couple weeks ago we went to Madison, WI to see the Badgers play #1 Oregon. We also got to storm the court after beating #9 Arizona on Friday Night.

As you know, we’ve spent the last year building up our YouTube channel as we think that platform is the future of media. It’s been a grind, putting in quality work, hundreds of thousands of dollars, 10,000+ miles of travel for 36,000 subscribers.

But as I wrote in the comapny slack on Friday night: “We will remember Thanksgiving eve forever now. Company changing moment.

That company changing moment was when the Wisconsin official twitter account tweeted out our content.

We knew what we were building was valuable to our fan base and that the content was really good but getting buy-in from an Athletic Department is the gold seal of approval that our content and what we do is valuable to them too.

This confirms my belief that the ceiling for our content does not exist and that we’re certainly on the right track.

Watch here