Why Personal Brand is the Only Thing That Will Matter

Jack Terry from On3 asked me a question last month that I haven't been able to stop thinking about.

"How important is personal brand?"

He pointed to Dave Portnoy as an example. Portnoy’s personal brand is so intertwined with Barstool that the two are almost inseparable. JT thinks it's the most important thing.

After sitting with it, I agree.

In today’s newsletter, I’ll be sharing actionable advice on how to build your personal brand.

I’m going to release a mini book on my 30th birthday (July 23rd of this year).

It’ll be the 30 things I’ve learned in life in my 30 years of living.

If you want it to receive it for free, forward this to one person who signs up

Today's Topic: Personal Brand is the Great Separator

Here's my thesis.

AI is making it cheaper, easier and faster to build products, content and businesses.

If you are an engineer, a CFO, a lawyer — AI can do your job…

So what's left?

What are the valuable things that remain when the tools are democratized?

My answer: Brand.

More specifically — Personal Brand.

And if you want to go even deeper, personal brand is really just a fancy way of saying one word.

Trust.